--- title: "dolfyn vs Replify (2026): Per-Location Pricing, Languages and Who Builds It" description: "dolfyn vs Replify (now ABC AI Agents): $300 to $500 per location vs a custom build from $179/mo with daily human review and 3 languages on one line." canonical: https://dolfyn.ai/compare/dolfyn-vs-replify source: dolfyn.ai --- # dolfyn vs Replify (2026): Per-Location Pricing, Languages and Who Builds It > dolfyn vs Replify (now ABC AI Agents): $300 to $500 per location vs a custom build from $179/mo with daily human review and 3 languages on one line. 2-week free trialNo credit card, no contracts [Book a call](#demo) Comparison # dolfyn vs Replify: Custom Build vs ABC Fitness's AI Agents Updated **October 2026**8 min readFitness Quick Verdict **Both answer gym and studio calls. They differ on price per location, who owns the product, and how much of it is built around you.** Replify, which ABC Fitness bought in July 2026 and now runs as ABC AI Agents, is a fitness platform priced at $300 or $500 per location per month that answers calls, texts, emails and chat. dolfyn is a phone receptionist built from scratch around your studio by a real team, with people reviewing the calls every day, from $179/month. A chain that wants everything inside the ABC ecosystem will get the most out of Replify. A gym, studio or chain that wants the agent built around its own locations, software and callers will usually get more from dolfyn. Key Takeaways Replify is a fitness-specific AI agent platform, owned by ABC Fitness since July 27, 2026, priced per location at $300/month (500 calls) or $500/month (750 calls) with $0.30 per extra call. Its own FAQ says you choose a single language for all phone calls, texts and emails. dolfyn is custom-built for each client by a real team, reviewed by people daily, handles English, Spanish and French on one line with other languages on request, connects to any platform with an open API, and starts at $179/month priced to your call volume. Replify fits chains that want everything inside ABC; dolfyn fits single studios and chains that want the agent built around them by a company that does not sell gym software. In this comparison - [What each one actually is](#what) - [Who owns Replify now](#owner) - [Pricing per location](#pricing) - [Template vs built around you](#build) - [Languages](#language) - [Integrations](#integrations) - [Running a chain or franchise](#chains) - [Side-by-side comparison](#table) - [Who should pick which](#who) - [FAQ](#faq) ## What each one actually is Replify started in Seattle in 2023 under the name heyLibby and was rebuilt around fitness operators. It handles AI reception, lead capture and qualification, tour booking, class scheduling support, missed-call follow-up and outbound campaigns across voice, text, email and web chat. Gold's Gym, UFC Gym and Club 24 are among its named customers. You book a demo, and the person you demo with usually onboards you onto Replify's fitness setup. dolfyn is a custom-built phone receptionist. A real team builds your agent from scratch around your class schedule, membership tiers, intro offer, freeze and cancellation rules, and the platform you book in, texts the caller a booking link when they ask for one, then reviews the calls every day and keeps tuning how it responds and what it asks. It starts at $179/month, priced to your call volume. The core difference Replify is a fitness platform you join, now part of a gym software company. dolfyn is an independent team that builds the agent around your studio and keeps reviewing the calls after it goes live. ## Who owns Replify now On July 27, 2026, ABC Fitness announced it had acquired Replify, and Replify now operates as ABC AI Agents, a division inside ABC. ABC Fitness is the company behind ABC Ignite, ABC Evo, Glofox and Trainerize, and the stated goal of the deal is to build AI agents into ABC's own operating system for gyms. If you already run on ABC, that is good news, because tighter integration with your billing and member data is the whole point. If you run on Mindbody, PushPress, Zen Planner, Wellness Living or anything else, your AI receptionist now belongs to a company that sells a competing gym platform, and its roadmap will follow ABC's priorities. dolfyn is independent. We do not sell gym management software, so we have no reason to favour one platform over another, and we connect to whatever your platform opens up through its API. ## Pricing per location Replify publishes its pricing, which is more than most fitness vendors do. Every plan is month to month with no setup fee and a 14-day trial. Replify planPriceIncluded Core$300/month per location500 calls, 1,400 texts, 14,000 emails Plus$500/month per location750 calls, 2,000 texts, 20,000 emails CustomQuotedFranchise systems and large portfolios Overage$0.30 per call, $0.04 per text, $0.01 per emailBeyond the plan bundle The number to watch is "per location." A studio with three locations on Core pays $900/month before any overage, and $1,500/month on Plus. A single boutique studio taking a few hundred calls a month pays $300 for capacity it may never use. dolfyn starts at $179/month, with the rate scoped to your actual call volume and set before you go live, month to month, with a 2-week free trial and no credit card. To be fair to Replify, its bundles include a lot of texting and email, and $0.30 per extra call is a low overage rate. If high-volume SMS and email campaigns from the same tool matter to you, count that in its favour. ## Template vs built around you Replify onboards you onto a fitness setup that already knows what a gym is, which is why it can go live quickly. Your studio fits into that structure. dolfyn works the other way. The team writes the agent around how you actually run: how you describe your intro offer, what a nervous first-timer usually asks, what happens when someone wants to freeze for a month, and who gets the call when a member gets hurt on the floor. The bigger difference is what happens after launch. Replify's public pages do not describe anyone reviewing calls once you are live. dolfyn includes daily human review as standard, so if the agent quotes last season's price or books a trial into a class that is full, someone on our team sees it and fixes it before a member complains. ## Languages Replify's FAQ says its phone agent can speak more than 10 languages, but that you have to choose a single language for all phone calls, texts and emails. For a studio where some members call in Spanish and some in English, that means picking one. dolfyn handles English, Spanish and French on the same line and switches mid-call when the caller does, and other languages can be added on request. See how that works on our [bilingual AI receptionist](https://dolfyn.ai/bilingual-ai-receptionist) page. ## Integrations This is where Replify is genuinely strong. It is built for gym software, with integrations across ABC's own platforms and other fitness CRMs such as ClubReady, Daxko and Mindbody, plus general CRMs like HubSpot and Salesforce. After the acquisition, its ABC integrations will only get deeper. dolfyn uses custom API integration with platforms that offer an open API on your plan, so trial bookings, new leads and call details land in the system your team already uses. If your platform only opens its API through its own partner program, we tell you what is possible before you go live. If you are an ABC shop that wants everything inside ABC, Replify is the tighter fit. ## Running a chain or franchise Replify's per-location model treats every club as a separate subscription. dolfyn builds one agent that knows every club individually: each location's hours, staffed hours, class schedule, local promos and which manager is on call. A caller asking whether the downtown club has a trainer on Saturday gets the answer for that club, and an emergency at one location escalates to that location's contact. Franchise groups rarely run identical software at every club, and dolfyn connects beyond ABC, so a mixed stack is not a problem. Your dashboard shows leads and calls by location, with a monthly report on what callers ask about and where calls go wrong. When a promo or schedule changes, our team updates the agent the same day. The easy way to test all of this is a pilot on a few locations, measured against the clubs that do not have it. ## Side-by-side comparison FeatureReplify (ABC AI Agents)dolfyn OwnershipABC Fitness, since July 2026Independent, sells no gym software Price$300 or $500/month per locationFrom $179/month, priced to call volume Included volume500 or 750 calls per location, $0.30 per extra callScoped to your volume before go-live BuildFitness setup with onboarding helpCustom-built around your studio Human review of callsNot described publiclyReal people review calls daily Phone languagesOne language chosen for all calls, texts and emailsEnglish, Spanish, French, switching mid-call; others on request ChannelsVoice, SMS, email, web chat, outboundPhone, plus a text with your booking link when the caller asks Fitness integrationsABC platforms, ClubReady, Daxko, Mindbody and moreAny platform with an open API on your plan Multiple locationsSeparate subscription per locationOne agent that knows every club Contract and trialMonth to month, 14-day trialMonth to month, 2-week trial, no credit card Not sure which side of the table your studio lands on? [Book a call](#demo) and we will look at your calls with you. The 2-week trial is free, with no credit card. ## Who should pick which Replify For ABC-based chains Best forMulti-location gyms on ABC SetupFitness template, onboarded ChannelsCalls, texts, email, chat Pricing$300 to $500 per location dolfyn For a build around you Best forStudios to multi-location chains SetupBuilt for you by our team OversightDaily human review PricingFrom $179, priced to volume If you run several locations on ABC Ignite, Evo or Glofox and want one vendor handling calls, texts, email and outbound across all of them, Replify was built for exactly that and the acquisition makes it more so. If you run a single studio, a martial arts or dance school, or a chain on non-ABC software, especially with callers in more than one language, dolfyn gives you an agent built around your locations, people checking the calls every day, and a rate scoped to your call volume. For a chain, that means one agent that knows each location's hours, classes and contacts, with escalation set location by location. See how it works for [gyms and fitness studios](https://dolfyn.ai/fitness), our roundup of the [best AI receptionists for gyms](https://dolfyn.ai/blog/ai-receptionist-gym-fitness-studio), or the fuller list of [Replify alternatives](https://dolfyn.ai/alternatives/replify). The short version Replify is now ABC's AI agent, priced per location and strongest inside the ABC ecosystem. dolfyn is independent, built around your studio and reviewed by real people daily. Pick based on whether you want to live inside ABC's ecosystem or have the agent built around yours. ## Frequently asked questions ### What is the difference between dolfyn and Replify? Replify is a fitness-specific AI agent platform, owned by ABC Fitness since July 2026, that answers calls, texts, emails and chat for $300 or $500 per location per month. dolfyn is an independent, custom-built phone receptionist created around your studio by a real team, with daily human review of calls, from $179/month priced to call volume. Replify fits chains that want everything inside ABC; dolfyn fits gyms, studios and chains that want the agent built around them. ### Is Replify owned by ABC Fitness? Yes. ABC Fitness announced the acquisition of Replify on July 27, 2026, and Replify now operates as ABC AI Agents, a division of ABC Fitness, the company behind ABC Ignite, ABC Evo, Glofox and Trainerize. ### How much does Replify cost compared to dolfyn? Replify's Core plan is $300/month per location with 500 calls, and Plus is $500/month per location with 750 calls, with $0.30 per extra call and custom pricing for franchises. dolfyn starts at $179/month, with the rate scoped to your call volume before you go live, month to month, with a 2-week free trial and no credit card. ### Does Replify answer calls in Spanish? Replify's FAQ says the phone agent can speak more than 10 languages, but you choose a single language for all phone calls, texts and emails. dolfyn answers in English, Spanish and French on the same line and switches mid-call when the caller does, with other languages available on request. ### See how dolfyn handles calls for your business Tell us your name, company, and number. We'll call you to walk through how it works for your specific business. No pitch deck, no pressure. Get a callback Got it. We'll be in touch shortly. ### Related [Best Replify Alternatives](https://dolfyn.ai/alternatives/replify)[AI Receptionist for Gyms and Fitness Studios](https://dolfyn.ai/fitness)[Best AI Receptionist for Gyms](https://dolfyn.ai/blog/ai-receptionist-gym-fitness-studio)[Custom Setups We've Built](https://dolfyn.ai/custom-builds)[How dolfyn Compares](https://dolfyn.ai/compare) --- *Source: [https://dolfyn.ai/compare/dolfyn-vs-replify](https://dolfyn.ai/compare/dolfyn-vs-replify)* *dolfyn — AI voice receptionist for contractors and service businesses* *Starts at $179/month. 2-week free trial. No contracts. [dolfyn.ai](https://dolfyn.ai)*