--- title: "Broccoli AI vs Netic (2026): AI Agents for Home Services Compared" description: "Broccoli AI and Netic both sell AI that answers calls and books jobs for large home-service operators. Compare products, pricing, funding, and fit, plus a done-for-you option." canonical: https://dolfyn.ai/compare/broccoli-vs-netic source: dolfyn.ai --- # Broccoli AI vs Netic (2026): AI Agents for Home Services Compared > Broccoli AI and Netic both sell AI that answers calls and books jobs for large home-service operators. Compare products, pricing, funding, and fit, plus a done-for-you option. 2-week free trialNo credit card, no contracts [Book a call](#demo) Comparison # Broccoli AI vs Netic: Two AI Front Offices for Home Services Updated **September 2026**8 min readHVAC · Plumbing · Home services dolfyn Editorial AI receptionists and call handling for service businesses. Quick Verdict **Broccoli AI and Netic both replace much of a home-service call center with AI.** Broccoli, a Y Combinator company backed by Khosla Ventures, sells a team of named AI agents for inbound calls, outbound sales, and QA of your human CSRs. Netic, backed by Greylock and Founders Fund, sells five modules that cover inbound booking, automated outbound campaigns, analytics, and CSR scoring, and its published customers are large regional operators. Neither publishes pricing. A business that wants a receptionist built around it rather than a platform is a third case, covered at the end. In this comparison - [What each product actually is](#overview) - [Where they differ](#differ) - [Pricing reality](#pricing) - [Side-by-side comparison](#table) - [Who should pick which](#who) - [The third option: built for you](#third) Key Takeaways Broccoli AI (YC W22, $25M Series A led by Khosla Ventures, 800+ contractors) sells named AI agents: an AI CSR that books in ServiceTitan, an AI receptionist, outbound sales and follow-up agents, and AI QA that reviews every call. Netic (Greylock-seeded, $23M Series B led by Founders Fund in November 2025) sells five modules: Convert for inbound booking, Cultivate for automated outbound campaigns, Empower for analytics, Evaluate for CSR scoring, and Expand, which is coming soon. Both target established operators; Netic's published case studies are $100M-plus regional companies. Neither publishes pricing. dolfyn is the done-for-you alternative for businesses that want a receptionist built around them, from $179/month. ## What each product actually is **Broccoli AI** sells a team of AI agents with names. Dane, the AI CSR, answers calls, books jobs in ServiceTitan, and dispatches on-call technicians. Amy, the AI receptionist, greets callers, transfers them, and blocks spam. Outbound agents handle post-job follow-ups, tune-up and inspection sales, open-estimate follow-up, membership renewals, and reminders, and an AI QA layer reviews every call and coaches your human CSRs. It also responds to leads from Google LSA, Yelp, Angi, and Thumbtack. Broccoli is a Y Combinator company (W22) that raised a $25M Series A led by Khosla Ventures, and its YC profile lists 800-plus contractor customers. It integrates with ServiceTitan through a certified marketplace app and with Housecall Pro. **Netic** calls itself an AI revenue engine for essential services. It is built in five modules. Convert answers inbound calls, texts, web chat, and third-party leads and books jobs into your CRM or field service software, with a Customer Hub that routes high-value conversations to people. Cultivate runs outbound campaigns on its own, such as membership renewals and weather-timed offers, using job history and location data. Empower is analytics, Evaluate scores every call your human CSRs take, and Expand is listed as coming soon. Netic was founded by Melisa Tokmak, formerly of Scale AI. It announced $20M led by Greylock in June 2025 and a $23M Series B led by Founders Fund in November 2025. The shared idea Both put AI at the front of the phone line and add outbound and call scoring on top. They are platforms for operators who run a real call center today, not simple answering tools. ## Where they differ **Who they show off.** Netic's case studies are large regional operators. Hoffmann Brothers, with $160M-plus in revenue and 600-plus employees, reports that 70% of eligible jobs are booked by AI. Netic also sells beyond the trades, into pest control, veterinary, consumer health, and a fitness club. Broccoli segments its own customers from $2M in revenue up to $50M-plus and 10-plus locations, and leads with results such as a 900% jump in weekend bookings at Armstrong Plumbing. **How outbound works.** Broccoli sells outbound as a set of named agents you switch on for specific jobs. Netic's Cultivate runs campaigns on its own, choosing when to reach out based on job history, weather, and spend. **What each publishes.** Broccoli names its integrations (a certified ServiceTitan app, Housecall Pro). Netic's product pages name no integration partners; ServiceTitan appears only as a customer's system in one case study. If your software is not ServiceTitan, confirm the connection with Netic directly. ## Pricing reality Broccoli does not publish pricing; broccoli.com/pricing returns a 404. The most detailed public figures come from a competitor's August 2026 write-up based on quotes customers shared: an entry plan around $950/month for 1,000 minutes with about $0.90 per extra minute, a mid plan around $1,950/month for 2,400 minutes at about $0.80 per extra minute, a custom top tier, an outbound add-on around $1,000/month, and 6-month terms that auto-renew unless cancelled 21 days before the end. Treat those as indicative, not a quote. Netic also has no public pricing; netic.ai/pricing returns a 404 and every path leads to a demo. Third-party sources disagree on even the pricing model, one describing per-minute billing and another an annual subscription, so there is no reliable number to quote. Plan on a sales process and an enterprise-sized contract with either company. dolfyn starts at $179/month, priced to your call volume before you go live, month to month, with no per-minute overages. ## Side-by-side comparison FeatureBroccoli AINeticdolfyn Built forTrades from $2M revenue upLarge regional operatorsAny business that runs on calls Product shapeNamed AI agentsFive platform modulesCustom-built receptionist Inbound bookingAI CSR, books in ServiceTitanConvert moduleBuilt for your call flow OutboundNamed outbound agentsAutomated campaigns (Cultivate)Custom where a build needs it Human CSR scoringAI QA on every callEvaluate moduleReal people review AI calls daily Named integrationsServiceTitan, Housecall ProNot publishedCustom API to what you run PricingNot publishedNot publishedFrom $179/mo, scoped before go-live Funding$25M Series A (Khosla)$23M Series B (Founders Fund)n/a Free trialNot publishedNot published2 weeks, no credit card ## Who should pick which Broccoli AI For ServiceTitan shops wanting agents Customer size$2M to $50M+ StrengthNamed agents + lead response IntegrationsServiceTitan, Housecall Pro PricingNot public Netic For large regional operators Customer sizeLarge, multi-location StrengthAutomated outbound + analytics IntegrationsNot published PricingNot public If you run a ServiceTitan or Housecall Pro shop and want AI agents you can switch on for specific jobs, plus lead response on LSA and Yelp, Broccoli is the more natural evaluation. If you are a large regional operator that wants AI to run outbound revenue campaigns and analytics across the whole customer lifecycle, Netic is built for that. Both deserve a demo if you are that buyer. ## The third option: built for you Broccoli and Netic are platforms you onboard to, priced and sold for operations with a call center to replace. Most home-service businesses are smaller than that. They want the phone answered, the job booked, and an emergency sent to the right tech, without adopting a platform. dolfyn builds each agent from scratch around one business: your call flow, emergency protocols, and intake questions, connected through custom API integration to whatever you run, whether that is ServiceTitan, Jobber, Housecall Pro, or a spreadsheet. Real people review calls every day. If you need more, such as outbound follow-ups or routing across departments, that gets built too, and you pay only for what your business uses. Plans start at $179/month, priced to your call volume before you go live, month to month, with a 2-week free trial on your real calls and no credit card. The short version Broccoli sells AI agents, Netic sells an AI revenue platform, and both are built for big operations. dolfyn builds a receptionist around your business at a price set before you start. ## Frequently asked questions ### What is the difference between Broccoli AI and Netic? Broccoli AI sells named AI agents: an AI CSR that books in ServiceTitan, an AI receptionist, outbound sales and follow-up agents, and AI QA of every call. Netic sells five modules: Convert for inbound booking, Cultivate for automated outbound campaigns, Empower for analytics, Evaluate for CSR scoring, and Expand, coming soon. Netic's published customers are large regional operators; Broccoli segments customers from $2M in revenue up. ### How much do Broccoli AI and Netic cost? Neither publishes pricing. A competitor's August 2026 write-up puts Broccoli around $950/month for 1,000 minutes and $1,950/month for 2,400 minutes, with per-minute overages and 6-month auto-renewing terms. Netic's pricing page returns a 404, and third-party sources disagree on its model. Both require a sales demo. dolfyn starts at $179/month, scoped to call volume. ### Who funds Broccoli AI and Netic? Broccoli AI is a Y Combinator company (W22) that raised a $25M Series A led by Khosla Ventures. Netic announced $20M led by Greylock in June 2025 and a $23M Series B led by Founders Fund in November 2025. No valuation has been confirmed by either company. ### Is there an alternative to Broccoli AI and Netic for smaller businesses? Yes. dolfyn builds a custom AI receptionist around each business, connected through custom API integration to the software it already uses, from $179/month with pricing scoped to call volume, month to month, daily human review, and a 2-week free trial. It fits businesses that want calls answered and booked without adopting an enterprise platform. ### See how dolfyn handles calls for your business Tell us your name, company, and number. We'll call you to walk through how it works for your specific business. No pitch deck, no pressure. Get a callback Got it. We'll be in touch shortly. ### Related [Broccoli AI pricing and competitors](https://dolfyn.ai/alternatives/broccoli-ai)[Broccoli AI vs Avoca AI](https://dolfyn.ai/compare/broccoli-vs-avoca)[Broccoli AI vs ServiceTitan AI](https://dolfyn.ai/compare/broccoli-vs-servicetitan)[dolfyn vs Broccoli AI](https://dolfyn.ai/compare/dolfyn-vs-broccoli)[dolfyn pricing](https://dolfyn.ai/pricing) --- *Source: [https://dolfyn.ai/compare/broccoli-vs-netic](https://dolfyn.ai/compare/broccoli-vs-netic)* *dolfyn — AI voice receptionist for contractors and service businesses* *Starts at $179/month. 2-week free trial. No contracts. [dolfyn.ai](https://dolfyn.ai)*